Amazon arrives in Switzerland: major benefits for Italian-speaking Switzerland
Good news for all online shopping enthusiasts! The famous portal Amazon.it, already known for its wide range of products and competitive prices, is now also serving Italian-speaking Switzerland. This development brings significant economic benefits, thanks to more favorable tax management and fast, convenient delivery. How Amazon works […]

Great news for all online shopping enthusiasts! The famous portal Amazon.it, already known for its wide range of products and competitive prices, now also serves Italian-speaking Switzerland. This development brings significant economic advantages, thanks to more favorable tax management and fast, convenient delivery.
How does Amazon work for Switzerland?
Amazon.it has extended its services to many Swiss customers, including shipping to Italian-speaking Switzerland for most products. When you make a purchase, the system automatically applies the correct taxes by:
- Removing Italian VAT (22%)
- Replacing it with Swiss VAT (8.1%)
This means that many items end up being cheaper than those purchased in Italy, offering a savings opportunity for residents in Switzerland.
Main advantages for Italian-speaking Switzerland
- Lower prices: Thanks to the VAT reduction, you can find items at more advantageous prices compared to those offered to Italian customers.
- Wide selection: The Amazon.it catalog includes millions of products, from tech gadgets and household items to books and clothing.
- Fast shipping: For many products, delivery is guaranteed within a few days, directly to your home.
- Cost transparency: Amazon calculates and includes customs duties at the time of purchase, avoiding surprises or additional costs upon delivery.
A concrete example
Imagine you want to buy a household appliance that costs €122 in Italy (VAT included). When ordering from Switzerland, the price automatically drops to €100 (without Italian VAT), to which the Swiss VAT of 8.1% is then applied. The result? The final cost will be approximately CHF 108, a significant saving compared to the original price.
How to start using Amazon in Switzerland
- Register or log in to your account on Amazon.it: A new profile is not necessary; you can use the one you already have.
- Update your shipping address: Enter your address in Switzerland to see only the products available for delivery to your country.
- Pay attention to shipping costs: For some items, shipping costs may vary, but they are often competitive.
- Check taxes and duties: Amazon automatically calculates VAT and any customs fees at checkout.
Which products offer the best value?
Among the most cost-effective items for Swiss customers, we find:
- Electronics: Smartphones, headphones, and tech accessories.
- Books and media: Often cheaper than in local stores.
- Clothing and shoes: With a wide selection and reduced prices.
A look at the limitations
Not all products available on Amazon.it can be shipped to Switzerland.
However, the number of compatible items is constantly growing. Additionally, some shipments may take longer for bulky items or those from third-party sellers.
The arrival of Amazon in Switzerland represents a turning point for online shopping in Italian-speaking Switzerland. Lower prices, cost transparency, and a vast selection make Amazon.it a convenient and advantageous solution for many daily needs.
And how much do you use e-commerce? Share your experiences with the digiTIamo community in the form below or write to me at: digitiamo@lucacarbone.ch