Lugano and its Plan ₿. When the future starts here
Some cities wait for change. And then there is Lugano, which has decided to build it. On October 24 and 25, the economic capital of Ticino will once again take the international spotlight with a new edition of the Plan ₿ Forum, the event that brings together the global elite of financial innovation, Bitcoin, and blockchain. But this isn't just about conferences [...]
There are cities that wait for change. And then there is Lugano, which has decided to build it. On October 24 and 25, the economic capital of Ticino will once again step into the international spotlight with a new edition of the Plan B Forum, the event that brings together the world's elite in financial innovation, Bitcoin, and blockchain.
But this isn't just about conferences and keynotes. The Plan B Forum is the symbol of a vision. That of a city that was not afraid to believe in an alternative, pioneering direction, in a courageous "plan B" — when the rest of the world was still bogged down in "better to wait."
A choice that set a precedent
When Lugano launched the Plan B initiative in 2022, in collaboration with Tether, many saw it as a provocation. Today, it has become an international case study.
Here, cryptocurrencies are not just a subject of debate: they are actually used. More and more merchants accept payments in Bitcoin, USDT, and LVGA. Municipal taxes can be paid in crypto. Universities discuss DeFi and tokenization. And young people studying computer science see a career in this sector not as a dream, but as a real opportunity, right on their doorstep.
The forum: much more than an event
The Plan B Forum is not a trade fair for insiders. It is an international stage hosting economists, developers, entrepreneurs, free thinkers, and innovators from all over the world. For two days, Lugano becomes the meeting point for those who want to redesign the global financial system.
Hot topics such as financial privacy, CBDCs, global Bitcoin adoption, and artificial intelligence applied to finance will find space alongside personal experiences and case studies arriving from every continent.
And there will be no shortage of workshops, networking, exhibitions, and moments of dialogue with those who are already building the future, rather than just talking about it.
Lugano, digital queen
Hosting an event of this magnitude for the third consecutive year is no coincidence. It is the result of a courageous political vision, of a collaboration between the public and private sectors, but also of a region that has been able to reinvent itself.
The "pearl of Ceresio" is no longer just a tourist destination or a traditional banking hub. It is now recognized as one of the most active centers in the world for experimenting with alternative economic models.
And while many other cities talk about the future, Lugano hosts it, lives it, and builds it.
Why participate
Whether you are a technology enthusiast, a curious investor, a student, or a simple citizen who wants to understand where the world of money is headed, the Plan B Forum is a unique opportunity to experience the future firsthand without having to catch a flight.
And for those living in Lugano or Ticino, it is also a wonderful reason to be proud: it's not every day that you have, right at home, an event that looks at the world... and that the world looks at with great attention.
All info at: https://planb.lugano.ch/planb-forum/